Dubai World Cup Day Partners Present World`s Richest Race To Global Audience Of Millions

Commitment and Vision Bywords For Meydan Group’s Pillar Partners

This Saturday (March 30) sees the 18th renewal of the world’s richest horse race, an event which was born out of the vision of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

That first Dubai World Cup day in 1996 was won by the undefeated American superhorse, Cigar and since those early days the race has grown to include a high-class nine race card which is today worth an incredible US$27,25m.

The development of the Dubai World Cup day card and the growth of the event’s international profile, and that of Dubai since 1996 would not have been possible without the support of a select group of partners whose vision has helped support and nurture horse racing in the emirate.

Saeed H Al Tayer, Chairman of the Board, Meydan Group, said: “Our long-term relationships with our partners are testament to the kind of commitment that these organisations bring year after year to this great day of racing.

“Our partners value Dubai’s position as an international hub, bringing together the world’s best horses and their connections to do battle for the richest prize in the sport. Thanks to the investment and vision of our partners we are able to host tens of thousands of spectators on the big day and beam the action in Dubai to millions around the world who watch this annual showcase on television.

“It gives me great pleasure to once again welcome and thank our partners for their commitment to the 18th running of the Dubai World Cup.

“Taking pride of place once more on the big day are: Emirates Airline, partners of the Dubai World Cup since its inception in 1996, Longines, serving in their second year of sponsorship for the Dubai Sheema Classic, and are also the official timekeeper of the Dubai World Cup; Dubai Duty Free who are the partners one of the world’s richest turf events, the Dubai Duty Free; Gulf News, esteemed partners of the Dubai Golden Shaheen, a test for the fastest sprint distance horses in the world and the third of the Global Sprint Challenge; The Saeed and Mohammed Al Naboodah Group, proud partners of the day’s Classic, the UAE Derby; Emirates NBD the highly committed partners of the Al Quoz Sprint, Al Tayer Motors, serving in their second year of sponsorship for the stayer’s test, the Dubai Gold Cup; Etisalat the valued partner of the Godolphin Mile and Emaar who help us all to remember the beginnings of horse racing in the UAE with the sponsorship of the Dubai Kahayla Classic for Purebred Arabians.”

Emirates Airline- Race 9 Dubai World Cup (Group 1)
“Emirates has such a strong association with the Dubai World Cup (DWC) and has been the race sponsor since the start of the event back in 1996. Just like Emirates, the DWC continues to grow each year. We both reach out to six continents, be it in terms of destinations we fly to or countries that will have horses competing. Emirates is committed to supporting the development of Dubai so it is very important for us to partner with what has become the richest horse race in the world. Both Emirates and the DWC strive to promote Dubai as a leading sporting, business and tourism destination. Attracting tens of thousands of race goers, this is Dubai at its best and is not an event to be missed.” Sheikh Majid Al Mualla, Emirates’ Senior Vice President, Commercial Operations - Gulf, Middle East & Iran

Longines - Race 8 Dubai Sheema Classic (Group 1)
Mr. Walter von Känel, President of Longines: "Longines is delighted to be the Official Timekeeper of the Dubai World Cup in the frame of its partnership with Meydan Group. I am especially looking forward to watching the US$5 million Dubai Sheema Classic presented by Longines which will be one of the highlights of the day. In line with our motto “Elegance is an attitude”, we will be happy to reward the “Most Elegant Lady” of the raceday. The Dubai World Cup also offers a perfect setting to present the Conquest Classic, a new collection dedicated to the world of horseracing.”

Dubai Duty Free - Race 7 Dubai Duty Free (Group 1)
Commenting on Dubai Duty Free’s sponsorship of the Dubai World Cup 2013, Dubai Duty Free’s Executive Vice Chairman, Colm McLoughlin, said, “Horseracing plays an important part in Dubai Duty Free’s sponsorship portfolio, and we are proud to be a Pillar Partner with Meydan Racecourse for the 18th running of the Dubai World Cup. This is a major event on the international racing calendar and the world is watching. We are proud to be sponsoring one of the major races on Dubai World Cup night, the US$5 million Group 1 Dubai Duty Free race, which was won by Cityscape in 2012.”

Gulf News - Race 6 Dubai Golden Shaheen (Group 1)
“Gulf News has been associated with the Dubai World Cup since its inception in 1996 and is once again Race Sponsor, Official Newspaper and Publisher of the official magazine, in addition to being Pillar Partner of Meydan,” said Duleep George, Executive Director – Strategy & Marketing, Al Nisr Publishing LLC. “ We are looking forward to a thrilling Dubai Golden Shaheen, the $2 million 1200 metres sprint which is our race, and which we are sure will be one of the highlights on the Dubai World Cup card,” he added.

Emirates NBD - Race 5 Al Qouz Sprint (Group 1)
“Emirates NBD is committed to supporting sports and community initiatives that reflect the national interest, and horse racing is intrinsic to the UAE culture and tradition. We are particularly honoured to be associated with the Dubai World Cup, which holds special significance for the resident and expatriate population of the country, said Rick Pudner, Group CEO, Emirates NBD. “As the highpoint of world class horse racing, the Dubai World Cup attracts a global audience each year, providing Emirates NBD with valuable international exposure and enabling us to further strengthen our brand recognition.” Rick Pudner, Group CEO – Emirates NBD

The Saeed & Mohammed Al Naboodah Group Race 4 - UAE Derby (Group 2)
“We are delighted to again be sponsoring the UAE Derby on Dubai World Cup Day. This will no doubt be another great occasion for Dubai, enjoyed by all who are lucky enough to attend.

“The Saeed & Mohammed Al Naboodah Group passionately believes in the UAE`s growing international status and this prestigious racing event helps further establish the UAE on the world platform, as well as effectively promoting our business, for all to see. Certainly, our partnership with Meydan gives us global coverage with wide reaching opportunities.” Mr Abdullah Mohammed Juma Al Naboodah, Chairman of the Saeed & Mohammed

Al Tayer Motors - Race 3 Dubai Gold Cup (Group 3)
Al Tayer Motors, one of the UAE’s premier automotive dealerships, has been associated with equestrian sports in the UAE for many years. Also as a Meydan Pillar Partner it sponsors two race evenings, which are part of Racing At Meydan and Dubai World Cup Carnival. The company is sponsoring the Dubai Gold Cup on the main race day for the second consecutive year.

Speaking about the sponsorship Chief Executive Officer, Ashok Khanna said: “The Dubai World Cup is one of the world’s leading equestrian events and among the main highlights of the city’s sporting and social calendar. Being associated with the event provides great visibility for Al Tayer Motors and positions us with one of the best experiences that Dubai has to offer.”

Etisalat-Race 2 Godolphin Mile (Group 2)
“Etisalat continues to be an integral part of the most exciting sporting events in the country. We are proud to be a patron of the upcoming Dubai World Cup and delighted to take up sponsorship of this eagerly awaited occasion. The event has gained international prominence on the racing calendar and our association has helped us make an impact on every aspect of UAE life not just the telecom sector.

“Supporting sports and cultural activities is one of our main strategic priorities as they engage the youth and enhance the country’s reputation on the global stage. Horse racing is one of UAE’s important heritage sports symbolising courage, loyalty and strength of the nation and its people. This kind of an event brings together all nationalities creating a cohesive community.” Jaber Al Janahi, Vice President Corporate Communications, Etisalat

Emaar - Race 1 Dubai Kahayla Classic (Group 1)
“The annual Dubai World Cup will once again put the spotlight on Dubai’s credentials as the region’s tourism and leisure hub. In addition to underlining the region’s rich equestrian heritage, the Dubai World Cup also demonstrates the city’s competencies to host world-class events, which will further energise the economy. Emaar Properties has been a partner of the event for several years now, underscoring our commitment to support the city’s premier events and support the Arabian equestrian heritage.” Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC