The Saeed & Mohammed Al Naboodah Group to Team with Meydan in a Long Term Pillar Partner Relationship to Extend to Dubai World Cup Carnival

Two of Dubai’s landmark business organizations, Meydan Group and The Saeed & Mohammed Al Naboodah Group, have entered into a strategic business partnership that will extend the relationship to both of Meydan’s signature racing events, the Dubai World Cup and the prestigious Dubai World Cup Carnival.

Since 2005, The Saeed & Mohammed Al Naboodah Group has served as sponsors of the UAE Derby, a prestigious event held as part of the Dubai World Cup race night. The contest is viewed as one of the classic international events for three-year-old thoroughbreds and is contested at 1,900 meters on the all-weather track.

The naming of The Saeed & Mohammed Al Naboodah Group as a pillar partner will extend its relationship to a three-year agreement and connects the sponsorship to the acclaimed Dubai World Cup Carnival. This alignment will provide increased opportunities to gain national and international exposure through the Dubai World Cup Carnival’s 15 prominent racing programmes that serve to build up and launch the excitement of the Dubai World Cup.

“As Meydan moves into the next phase of our exciting development, we are partnering with a limited number of companies who share our values and aims and wish to capitalize on the significant association that this relationship can provide,” said Mr Saeed H. Al Tayer, Chairman of the Meydan Group.

“Our newly formed “Pillar Partners” enables each group to better develop and implement a coherent long term marketing and communications strategy. We share a long, successful history with our partners at The Saeed & Mohammed Al Naboodah Group and we value their commitment to Meydan and horseracing and look forward to a long and exciting future.”

“I am delighted that we will be working alongside Meydan over the next 3 years. Our sponsorship of the UAE Derby has always fitted well with our marketing plans. We have been focusing on our longer term strategic aims and this tie in will work very well for us,” commented Mr Abdullah Mohammed Juma Al Naboodah, Chairman of The Saeed & Mohammed Al Naboodah Group.

He continues “On a personal note I always enjoy Dubai World Cup, and certainly am very pleased we will now be involved in the Dubai World Cup Carnival too”

About The Saeed & Mohammed Al Naboodah Group

The Saeed & Mohammed Al Naboodah Group was established in 1958. As one of the UAE’s leading brand names the Group consists of more than 20 companies, offering a diverse portfolio of services and products. It operates across four core sectors – Construction, Commercial, Investments and Real Estate. The family owned business is run independently or in partnership with some of the world’s leading brands.

About Meydan – One dynamic location, many possibilities

Meydan City is the brainchild of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. It is the culmination of his vision to create not just the ultimate venue for horseracing, but also an integrated city that is sustainable, environmentally responsible and also one that positions Dubai at the centre of the competitive global business stage.

Meydan City will feature four distinct sub-districts – Meydan Racecourse; where the Meydan Grandstand takes centre stage and is home to the Dubai World Cup, Meydan Metropolis; a series of state-of-the-art business parks, Meydan Horizons; where residential and business towers intermingle with luxury waterfront developments, and Meydan Godolphin Parks; a shopping destination, featuring a Signature Mall.